Facebook Ads V/S Instagram Ads: Let the Best Social Media Marketing Company in Dubai Decide It for You

Are Facebook and Instagram ads confusing to you? To learn all the answers, read the article posted by a top social media marketing company in Dubai. 

Social media marketing is a field in which brands now make significant investments due to its capacity to quickly and efficiently connect businesses with their target consumers.

So, if you're in charge of managing your company's marketing budget, you absolutely must think about running social media ads. You should read this article if you're trying to decide whether your e-commerce company needs to run ads on Facebook, Instagram, or both. The best social media marketing company in Dubai, Webtek Digital, is the source of all information.

Facebook Or Instagram? Let the Best Social Media Marketing Agency in Dubai

Running on either or both platforms have several advantages. The same advertisement won't produce the same results when it runs on both platforms. Instead, think about factors like your goals, content, and audience to decide which is best for your business. Having trouble solving problems on your own? Consult Webtek Digital, a reputable provider of digital marketing services, for expert assistance.

You can choose the advertisement that is best for you by breaking it down into its parts. Want to enter the advertising industry quickly and aren't concerned with the outcome as long as the advertisement is seen? You ought to utilize Instagram. Do you need to have total authority over every aspect of the advertisement? To determine which is best for your e-commerce business, we'll compare and contrast the two most popular social networking sites in this article.

·         Which E-Commerce Platform Is Best for You in 2023?

·         The benefits of utilizing Facebook ads in 2023

·         The benefits of utilizing Instagram ads in 2023

  Should you use both?

Here’s what the best social media marketing company in Dubai has to say.

Which Social Networking Site Is Best for Your Business in 2023?

Instagram has an unmatched engagement rate, even though Facebook has a large user base (2.2 billion). Engagement on Instagram is ten times higher than on Facebook, 54 times higher than on Pinterest, and 84 times higher than on Twitter.

How Then Do You Pick a Single Platform to Advertise Your Brand?

Webtek Digital, the best social media marketing agency in Dubai takes into account three important factors when choosing the appropriate platform for your advertising campaigns:

1.   Demographics

2.   Reach

Engagement

What Webtek Digital Wants You to Know About Demographics

Demographics on social media refer to the different user groups on the platform. Depending on the kinds of goods and services you're offering, understanding the users is crucial when selecting a platform for advertising.

Demographics on Facebook

According to the experts' research, 74% of adults who use Facebook do so at least once per day. In terms of regular usage, this number exceeds Instagram's.

Facebook is used more frequently by women than by men, but teens are shifting away from Facebook to Instagram and Snapchat in recent years.

Trends for Instagram

Instagram is quickly replacing other social media sites as the preferred platform for the younger generation, with 95% of 18 to 24-year-olds expected to use it in 2023.

The majority of Instagram users (116 million) are still located in the US, but the platform is quickly taking off globally and drawing in both businesses and influencers. The demographics of Instagram are the main focus of Webtek Digital's social media marketing services.

What Does the Best Social Media Marketing Agency in Dubai Think About Reach?

Reach is the term used to describe how many people you can reach through a social media network

Facebook Reach

The third-most visited and oldest website in the world is Facebook (outranked only by Google and YouTube).

The platform is the best choice for reaching the broadest audience because it has over 2.41 billion active monthly users and incredibly precise user-targeting options. Because of this, Webtek Digital, the best social media agency in Dubai, advises all businesses, regardless of their scale or industry, to use Facebook marketing.

Instagram Reach

With more than 1 billion monthly active users, Instagram is a fantastic tool for building brands and businesses.

The platform also has a significantly higher organic reach than Facebook. On Instagram, unpaid content has a better chance of reaching more users, and tools like "Suggestions for you" and the ability to follow hashtags are very helpful.

Which Platform Has a Higher Level of Engagement?

Engagement refers to user responses to a social media post, such as liking, commenting, and sharing.

·         Facebook Ads

Facebook's advertising opportunities are still plentiful, despite the network's organic content's difficulties in engaging users.

Webtek Digital, a leading social media marketing company in Dubai has improved many brands’ conversion rates and sales using Facebook Ads.

·         Engagement on Instagram

Instagram is most likely the social media leader when it comes to engagement. With brand engagement rates ten times higher than Facebook, the platform has been outshining for the past few years.

Additionally, e-commerce businesses are using the platform to directly drive sales as a result of Instagram's recent growth as a shopping platform.

Should You Run Ads on Both Networks?

You can choose between the two platforms or use them both now that we've side-by-side compared them and highlighted their distinct advantages. The best social media marketing agency in Dubai explains that there are some benefits to running advertisements on both of these platforms.

Facebook and Instagram's relationship

Because Instagram is a prized possession of Facebook, the two services are closely integrated. All of your budgeting and scheduling duties, as well as the setup and creation of ads for these two platforms, can be handled by Facebook.

Campaign Fine Tuning and Optimization

You can evaluate the effectiveness of the ad campaigns and determine which platform is producing the best results if you decide to run ads on both platforms.

However, it would always be great to seek professional guidance from the best social media agency in Dubai.

Given the cost of advertising on Facebook and Instagram, you must manage your ad campaigns effectively if you want to maximize your advertising budget.

Despite offering a wide range of options for managing ad campaigns, Facebook Ads Manager falls short when it comes to managing ad campaign engagement. However, Instagram is a fantastic platform for engagement.

Because of this, Webtek Digital's social media marketing services perfectly balance both platforms to help your company achieve its objectives.

Author bio

The goal of Website Digital, a leading social mediamarketing company in Dubai is to boost website traffic, conversion rates, and return on investment for our clients. We achieve this by fusing our analytical and inventive abilities. As a full-service digital advertising and social media marketing company in Dubai, we take care of all of your advertising requirements. We are familiar with your brand and the markets in your desired region. Give us a call at +971 54 543 5823 or send us an email at Info@bhatia.co  because there is always a chance for your content to go viral.

WebTek Digital
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